Paid Search Exec / PPC Exec
|Job Title:||Paid Search Exec / PPC Exec|
|Salary:||£16,000 - £22,000|
|Contact Name:||James Roberts|
|Job Published:||January 18, 2017 08:48|
Your responsibilities as Paid Search Assistant will include, but aren’t limited to:
- Working closely with the Paid Search Manager, you will assist in the optimising of all the Paid Channels across all locations worldwide.
- You will be working closely with the SEO and design team to deploy effective text ads, display ads and shopping campaigns.
- You will be responsible for campaign creations within Google Adwords, Bing, Amazon Sponsored Products and Paid Social.
- Report on important account metrics such as keyword bids, daily and monthly budget caps, impressions and quality score.
- Use website analytical tools to optimise conversion rates, working and testing with the wider marketing team to improve the customer journey.
What you’ll need to show us:
- A degree (or equivalent) in a marketing-related field.
- Some experience within the paid search and SEO environment, ideally within the retail industry.
- As well as an understanding of the Google, Bing and Amazon paid click platforms, additional knowledge of the below systems:
- Google Analytics
- Google Merchant Centre
- Google Webmaster Tools
- Marketing Analytics software (e.g. Moz, SEMRush)
- Google Adwords certification status is desirable.
- Proficiency in MS Excel for large data set analysis.
A bit about you
You will have a genuine interest in PPC and SEO and how they influence the customers’ path to purchase.
You will have an outstanding ability to think creatively, identify and resolve problems.
You will be able to critically analyse large volumes of data and interpret these findings to the marketing team in a clear and precise way.
You will demonstrate ambition and be entrepreneurially minded, being excited by high growth within the online retail industry.
You will have the ability to learn new business types quickly, leveraging this ability to reach company goals.
If you feel that you have the qualities to fill this position, please apply.